Privacy Policy

Privacy Policy


Contact Us

The information we collect and how we collect it.
Serta requests your personally identifiable information at "Register Your Mattress" and "Contact Us." We collect name, mailing address, phone number and e-mail address.



Serta and also collects certain information that is not personally identifiable. For example, as part of the online find a dealer service, we collect your zip code to provide you with the name of the dealer nearest you. We also record statistical data about the use of our Web site, such as the number of visits to the various pages of our Web site. This information helps us to determine the areas of our Web site that are most attractive to our visitors, so that we can make improvements or add new features based on our visitors' interests.

Like most other Web sites, Serta's servers automatically track certain information about your activity on our Web site. This information allows us to keep our Web site running efficiently. This information includes: the browser you are using (such at Netscape, Internet Explorer, etc.); your operating system (such as Macintosh, Windows XP, etc.); your IP address; and the referring URL and all URLs you visit.

Our Web site is not intended for children and we will not knowingly collect information from children. We encourage parents to talk to their children about their use of the Internet and the information they disclose online. If a child has provided us with personally identifiable information, a parent or guardian of that child may contact us, as described in the first paragraph of this policy if they would like this information deleted from our records. We will use reasonable efforts to delete the child's information from our databases.

How We Use your Information and Choices

We use the information you provide to support your interaction with our site and to contact you again about other services and products we offer. We may share your information with our vendors or agents who assist us in providing our products and services. If you do not wish to receive information from us about our products and services, you will be provided the ability to opt out of future receipt of such messages in our correspondence. Finally, we will share your information if required by law to do so; when required to legally protect and defend the rights or property of Serta and Dr. Greene; when Serta believes it appropriate to protect its users, employees, or the public; and when required to enforce or defend the conditions of Serta's or Dr. Greene’s User Agreement. In the event that Serta or its business assets are bought, sold, or otherwise transferred, the transferred business assets will likely include the information that Serta has collected.

You should review this privacy policy carefully, because if you do not agree with our practices, your ultimate choice is not to use this site. Remember, by using any part of this site, you accept and agree to our privacy practices. If we update this privacy policy, your continued use of this site (following the posting of the revised policy) means that you accept and agree to the terms of the revised policy.

Links from This Web Site

This policy only addresses Serta's collection and use of your information, except as otherwise provided. If you disclose your information to others in connection with your use of our Web site, or any other Web site (including sites linked to our Web site), you are subject to the privacy policies that they apply. Serta does not have control over the privacy policies applied by any other part that you may disclose information to when linking to or from our Web site. If you would like information on any other party's privacy policy, you should contact that party directly, and we encourage you to do so.


Serta employs standard industry measures to protect and ensure the confidentiality of your personally identifiable information, including the use of firewalls. Despite these efforts, we cannot guarantee the security of your information given the current state of the Internet